Advertising guidelines
Specifications
for advertisers
Everything you need to create effective ads on ContentStudios. Formats, sizes, composite layouts and best practices.
Ad formats
Native Card
Card integrated in the feed, same shape as organic content.
Briefs · ProfessionalsSponsored Tile
Compact chip inside the grid, blends with profiles and projects.
People grid · ProjectsLoading Break
Subtle banner between content blocks when loading more results.
Infinite feedComposite Ad
2-4 chips combined forming a larger, more visual ad.
People grid · BriefsMulti-cell Layouts
Composite ads occupy multiple grid positions simultaneously for greater visual impact.
Image specifications
Use WebP for better compression. Images are shown with object-cover: the center is always visible.
| Layout | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Single / Native Card | 600 × 338 | 16:9 | JPG, PNG, WebP | 300 KB |
| Sponsored Tile | 400 × 400 | 1:1 | JPG, PNG, WebP | 200 KB |
| Loading Break | 1200 × 200 | 6:1 | JPG, PNG, WebP | 250 KB |
| Row-2 (×2) | 600 × 338 | 16:9 | JPG, PNG, WebP | 300 KB |
| Row-3 (×3) | 400 × 225 | 16:9 | JPG, PNG, WebP | 250 KB |
| Grid 2×2 (×4) | 400 × 400 | 1:1 | JPG, PNG, WebP | 200 KB |
| Banner Wide | 1200 × 400 | 3:1 | JPG, PNG, WebP | 400 KB |
Video specifications
Videos play in a loop, muted and with autoplay. Design videos that work without audio.
| Layout | Dimensions | Ratio | Format | Max size | Duration |
|---|---|---|---|---|---|
| Single / Native Card | 1280 × 720 | 16:9 | MP4 (H.264) | 5 MB | ≤ 15 s |
| Sponsored Tile | 720 × 720 | 1:1 | MP4 (H.264) | 4 MB | ≤ 10 s |
| Loading Break | 1920 × 320 | 6:1 | MP4 (H.264) | 4 MB | ≤ 10 s |
| Row-2 (×2) | 960 × 540 | 16:9 | MP4 (H.264) | 4 MB | ≤ 12 s |
| Row-3 (×3) | 640 × 360 | 16:9 | MP4 (H.264) | 3 MB | ≤ 10 s |
| Grid 2×2 (×4) | 720 × 720 | 1:1 | MP4 (H.264) | 3 MB | ≤ 10 s |
| Banner Wide | 1920 × 640 | 3:1 | MP4 (H.264) | 6 MB | ≤ 15 s |
Design for audio-off playback
Videos always play muted with autoplay. Create smooth loops and avoid relying on sound for your message.
Composite Ad recommendations
Visual sync
Design pieces to form a coherent image or video when viewed side by side.
How to split assets
Row-2: split a 1200×338 panoramic into two 600×338 halves. Grid 2×2: split an 800×800 square into four 400×400 quadrants.
Same duration
All videos in a composite start simultaneously. They must have the same duration for a coherent loop.
Safe margin
Leave 4-8 px margin on each piece because there's a 2 px gap between chips.
Ad fields
Headline
Max: 60 chars
Body
Max: 120 chars
CTA
Max: 20 chars
CTA URL
Max: —
Brand Color
Max: #RRGGBB
Advertiser
Max: 40 chars
Targeting & segmentation
Subscription tier
Choose which user tiers see the ad.
Professional role
Segment by the user's professional profile.
Placement
Choose where the ad is inserted on the platform.
Users on the BUSINESS plan don't see ads (ad-free experience).
Available metrics
Impressions
Visible in viewport > 1 second
Clicks
Direct interaction with the ad
CTR
Clicks / Impressions × 100
Uniques
Unique users per ad
Delivery checklist
Images/videos in the specified dimensions and formats
Brand Color in hex format (#RRGGBB)
Headline and CTA text written
Destination URL verified and functional
Advertiser name as it should appear
Campaign dates (start/end) if applicable
Desired targeting: preferred roles and slots
For composite ads: numbered pieces in order and desired layout
Delivery example
Anunciante: Acme Studios
Brand Color: #FF6B35
Layout: grid-2x2
Headline: Crea contenido viral con Acme
CTA: Empezar gratis
CTA URL: https://acme.studio/registro
// Media:
1. acme-topleft.mp4 (720×720, 1:1, 2.1 MB, 10s)
2. acme-topright.mp4 (720×720, 1:1, 1.9 MB, 10s)
3. acme-botleft.mp4 (720×720, 1:1, 2.3 MB, 10s)
4. acme-botright.mp4 (720×720, 1:1, 2.0 MB, 10s)
Targeting: CREATOR, EDITOR (tiers: FREE, STARTER)
Slots: PEOPLE_LIST, BRIEFS_LIST
Fechas: 2025-02-01 → 2025-03-31
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